Deidre Lichty
Copywriter
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See the Heart

As an agency, organ donation recently became a cause that hit very close to home. Raising awareness seemed like something we could use our skills to get behind. Through this project we learned that a lot of people weren’t sure if they were organ donors or not. So our goal was simple—get people to check their license and make sure they see the heart if it’s supposed to be there.

To make this project as personal as possible we created a video completely in house and completely by hand. I have the cuts to prove it.

2020 CA Design Shortlist

 VIDEO

WEBSITE

We wanted to create a site that was more than just a parking spot for the video, so we created seetheheart.org. Visitors could learn more about organ donation and hear Maggie’s story. They could also set a reminder for themselves for their next license renewal date and find resources to get involved.

SOCIAL

For a week we took over the Y&L Instagram feed and stories to spread the word and share the facts.

HANDIWORK <3

67 hearts—that’s how many were folded with relative success to create the video.