Deidre Lichty
Copywriter
trane_client-header.jpg

Tested To Run

 

Trane’s tagline, “It’s hard to stop a Trane” is iconic. Previous campaigns took it to a place of strength. Dropping literal buses on their products—but we found that the truth was cooler than anything we could make up. They test the shit out of their products in really extreme ways. So we jumped on that. From freezing temperatures, extreme heat, and pouring rain, every Trane is tested to run through anything. So you can just live your life.

TV

“GO” :30

“FORWARD” :30

PRINT

OOH

RADIO

Yes, we really made the talent record from inside Trane’s test chambers. Could we have gotten him to act like he felt cold? Maybe. But this way was so much more fun.