Relentless Testing

For our second Trane campaign, we decided to lean into testing even more. We pretty much threw our weight into it. They don’t just test their products in heat or cold. They go back and forth between both extremes for months on end. And then they “torture” them by dropping, shaking and slamming them against the wall.

The combination of striking visuals and repetition was meant to give the audience some idea of what the products go through.